Marketing in niche
markets
 One
of the great things about the Internet is how it works as a complete
reference. The encyclopedia, the dictionary, the White and Yellow pages
and even maps have all become antiquated with the invention of the
Internet. How can this help you, the new affiliate marketer?
It’s
easy. The big money in affiliate marketing is found in niche marketing.
Before we
get into it, what exactly is niche marketing?
Niche
Marketing is marketing to a particular group instead of
the public at large. Now,
on the surface, this sounds a bit strange. Don’t you want
EVERYONE to buy from your website? Of course you do, but making a site
that appeals to everyone and writing web content to sell your product
that appeals to everyone is impossible.
That’s where niche marketing comes
in. You
pick a product, say, Hickory Farms meats and cheeses and you do your
best to market these products. When you take on a niche product, you
have to ask yourself a series of questions.
Who
is going to buy my product?
Well, if you’re selling Hickory
Farms
products, chances are you won’t be selling to many teenagers.
Your market is going to skew older, so you want to write copy that is
going to appeal to an older audience. Hold off on the slang, the
off-color jokes and the pop-culture references.
What
benefits does my product have?
In this case, Hickory Farms is a company
that has
been making quality products for generations. You can play up the
history aspect, you can play up the quality aspect. You can even play
up the holidays aspect, since they are a company that always seemed to
peak during the holidays. Every product out there, every single one,
has a list of benefits you can highlight. Make sure you know them and
make sure you tell your customers all about them.
Do
I know enough about this product to write new, interesting
content about it every few
weeks?
This is the BIG question. If
you’re
passionate about Hickory Farms and you love their products, then you
should feel confident that yes, you can write a new article about their
product line every few weeks. If you agreed to participate in an
affiliate program only because the commission was high and you
don’t know thing one about the product you’re
selling, you
might want to rethink your choice.
While niche marketing
may sound a
bit odd on the surface, it really is the way to go. Making your site
focused and concentrating your energy on a particular group will make
it seem more legitimate and you can count on better business in no time
flat.
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